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· Keywords: customer relationship management (CRM), customer loyalty, positive word of mouth, organization prestige, bank, Jos. Paper type Research paper. I. INTRODUCTION. Rapid changes in the competitive environment have forced enterprises to rethink the way they do business SAJMMR Volume 2, Issue 3 (March, ) ISSN X Pu b l i s h ed b y: S o u th As i a n Aca d e m i c Re s ea r ch J o u rn a l s SAJMMR: South Asian Journal of Marketing & Management Research IMPACT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY ON BANKING SECTORS blogger.comN* *Lecturer, Department of Marketing, Faculty of Love Kumar Patwa and Kush Kr. Patwa’s () paper, “An Analytical Study of CRM Practices in Public and Private Sector Banks in the State of Uttar Pradesh” (Pacific Business Review International, Vol. 6, Issue 7, pp. ), examines the relative Customer Relationship Management (CRM) performance and evaluates its collision on customer retention between
· Banks play a vital role in the socio-economic development of our country. Banks offer several facilities to enhance the standard of living of our citizens. In the past, owing to lack of information and proper guidance, the general public could not avail the full benefits from the banking industries to improve their standard of living. It is now undeniable that the face of the The Impact of Customer Relationship Management on Customer Satisfaction in the Banking Industry –A Case of Jordan Dr. Zakaria Ahmad Mohmmad Azzam, Associate Professor, Marketing Department,Zarqa University,Jordan Abstract Due to the tough competition in the banking industry in Jordan, it is very necessary for financial institutions to CRM in the banking sector is of greater blogger.comionally, few people changed their banks unless serious problems occurred during the Estimated Reading Time: 12 mins
· Banks play a vital role in the socio-economic development of our country. Banks offer several facilities to enhance the standard of living of our citizens. In the past, owing to lack of information and proper guidance, the general public could not avail the full benefits from the banking industries to improve their standard of living. It is now undeniable that the face of the CRM in the banking sector is of greater blogger.comionally, few people changed their banks unless serious problems occurred during the Estimated Reading Time: 12 mins Customer Relationship Management as an Integrated Approach in the Banking Sector - A Case Study of a local bank in Mauritius. International Research Symposium in Service Management,
The Impact of Customer Relationship Management on Customer Satisfaction in the Banking Industry –A Case of Jordan Dr. Zakaria Ahmad Mohmmad Azzam, Associate Professor, Marketing Department,Zarqa University,Jordan Abstract Due to the tough competition in the banking industry in Jordan, it is very necessary for financial institutions to Customer Relationship Management as an Integrated Approach in the Banking Sector - A Case Study of a local bank in Mauritius. International Research Symposium in Service Management, Abstract. The objective of this paper a frame work on the customer relationship management practices, banks. CRM is a process or methodology used to
· Banks play a vital role in the socio-economic development of our country. Banks offer several facilities to enhance the standard of living of our citizens. In the past, owing to lack of information and proper guidance, the general public could not avail the full benefits from the banking industries to improve their standard of living. It is now undeniable that the face of the Customer relationship management practices Customers are the recipients of a good, service, product or an idea obtained from a seller, vendor or supplier via a financial transaction, exchange for money or some other valuable consideration. The customer relationship practices considered in this study are KCF, CRM organization, technol- Customer Relationship Management as an Integrated Approach in the Banking Sector - A Case Study of a local bank in Mauritius. International Research Symposium in Service Management,
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